Tech giant Samsung is all about NFTs and the metaverse these days, so it comes as no surprise that is has launched its own virtual store. The newly constructed Samsung 837X store will reside in the Decentraland metaverse, modelled by its physical 837 counterpart which is located in New York.
The virtual store will be open to visitors for a limited time, where they’ll be able to experience Samsung’s Connectivity Theatre, Sustainability Forest and Customization Stage. According to the company, fans perusing through the theatre and forest will be able to complete quests along the way in order to earn 837X NFT badges, whilst the theatre will also showcase Samsung news and a ‘metaverse mixed reality live dance party’ hosted by DJ Gamma Vibes.
Michelle Crossan-Matos, Samsung’s Senior Vice President of Corporate Marketing and Communications said in a statement: “At Samsung 837X, we’re excited to tell our connectivity, sustainability, and customization stories in a novel way, in a one-of-a-kind space. The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for you all to experience this burgeoning virtual world.”
The launch of 837X follows on from other innovative projects that sees the company delve further and further into the world of NFTs, crypto, and the metaverse. Such projects include the launch of NFT-supported smart TVs, as well as the addition of a crypto wallet to support Galaxy smartphones.
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